
Brandon Carter
Senior Director
Brandon has a keen focus on people, organizations, and brands; with a desire to understand how they produce and consume, particularly in the digital space. He thrives on understanding and interpreting the nuances of culture, preference, style, and resonance. Brandon is a graduate of Purdue University. He began his career as a roadie for a rock band, then things got real; he completed the Macy’s Executive Development Program and had a progressive journey there with executive roles in operations, learning & development, diversity/inclusion, human resources and marketing. Brandon comes to The BrainTrust from the Metropolitan Museum of Art, where he was a business partner for The Met Store. Brandon concentrates on fashion and beauty, providing unique insight into multi-cultural audiences across the agency.
