We help companies identify where AI can create the greatest business leverage—then assemble the right strategy, experts, tools and workflows to bring it to life.
Strategy. Systems. Automation. Growth.
AI strategy and implementation for brands, founders and business leaders.
We assess your business, team, workflows and growth priorities to identify high-value opportunities for AI—and determine what to prioritize first.
AI Readiness Audit • Opportunity Mapping • AI Roadmap
We design practical AI systems around the way your business works, selecting the right combination of tools, workflows and technology.
AI Stack • Workflow Design • Systems Integration • Automation
We apply AI across content, marketing, commerce, customer engagement and business development to create smarter growth engines.
Marketing • Content • Commerce • Customer Experience • Growth
The AI landscape is moving fast. New tools emerge every day. But adopting more technology isn't the same as building a better business.
BrainTrust starts by understanding where you're trying to go, where friction exists and where AI can create meaningful leverage.
Then we assemble the right people + technology + strategy around the problem.
DIAGNOSE → ARCHITECT → ASSEMBLE → IMPLEMENT → ENABLE
Our team has helped brands and businesses navigate digital transformation, emerging technology, commerce, marketing and changing consumer behavior for decades. Now we're bringing that experience to the AI transformation.
Founder and CEO, BrainTrust | Business Executive • Investor • Ecosystem Builder
Kendra Bracken-Ferguson, Founder BrainTrust
Kendra Bracken-Ferguson is a business executive, investor and ecosystem builder who has spent more than two decades helping companies navigate transformation, build brands and create new pathways for growth.
A 4X founder with two exits, Kendra has advised more than 200 brands and business leaders, helped generate more than $500 million in revenue and raised more than $20 million in growth capital. Her career has spanned digital transformation, media, commerce, consumer technology, venture capital and emerging business models—giving her a unique perspective on how technology changes the way companies operate, connect with consumers and grow.
As Founder of BrainTrust, Kendra helps executives and organizations move from AI curiosity to practical business capability. Her approach begins with the business—not the technology: identifying where AI can create meaningful leverage, then assembling the right strategists, operators, AI experts, tools and workflows to bring those opportunities to life.
BrainTrust's work spans AI strategy and readiness, workflow design, AI agents and automation, AI-powered marketing and commerce, and executive and team enablement.
Kendra is also the founder of KBF Ventures, her broader business ecosystem spanning strategy, media, commerce, capital, technology and community. She is the bestselling author of The Beauty of Success: Start, Grow and Accelerate Your Brand and host of the award-winning Business of the Beat podcast.
Across her work, Kendra's philosophy is simple: technology should serve the business and the people building it.
Kristi Bergeron, CEO BrainTrust
Partner, BrainTrust | Brand Marketer • Lifestyle Expert • Full-Stack Strategy
Kristi Bergeron is a seasoned brand and marketing executive with two decades of experience building and scaling some of the most recognized names in beauty, wellness, and consumer lifestyle. As Partner at BrainTrust, Kristi leads with a vision to redefine management consulting for the next generation of founders, blending AI integration with full-stack strategy to give founders a new model of growth advisory.
Throughout her career, Kristi has held senior leadership roles at global agencies and high-growth brands, spearheading initiatives across brand storytelling, digital transformation, e-commerce, and go-to-market strategy. She has partnered with founders, Fortune 500 companies, and indie disruptors alike—driving measurable growth while cultivating meaningful connections between brands and their consumers.
The right expertise for the problem—not a one-size-fits-all consulting team.
One BrainTrust. Built around your business.
BrainTrust brings together strategists, operators, technologists and AI specialists across disciplines to build the right team around each client's business needs.
“I think that you and your team has done outstanding work. You have approached our brand with a true sense of entrepreneurial ownership. You’ve beautifully colored outside the lines, increasing your scope beyond social communication to events, education, strategy brainstorming et al. More than that, you swept in life a hurricane of hope and relationships during our quest to create an influencer brand. Through you, I met people that I otherwise would have only read about in trade press or seen on screen. You have believed in Mana, in Black Opal and (it felt like) in me from the moment you started with us.”
“What a weekend! This is truly one of the best partnerships I’ve experienced in my career. Thanks to all for making it happen!”
