OUR STORY
After Co-Founding Digital Brand Architects (DBA) in 2010 the first agency to manage bloggers as talent (that would later see Irving Azoff take majority ownership and be acquired by UTA), Kendra Bracken-Ferguson sought out to bring the best and the brightest brains together to solve problems and create solutions. Kendra’s goal was simple to combine the two things that she learned are most important in business - a smart team and trust. In 2016, Kendra launched the BrainTrust as a consultancy that quickly evolved into a full service social, digital and influencer marketing agency.
After working with brands across fashion, beauty and hospitality and helping Drew Barrymore launch Dear Drew, Kelly Ripa launch her home line and providing strategy support to Will Smith’s Just Water. In October 2017, BrainTrust joined CAA-GBG Global Brand Management Group, the world’s largest brand management company and a subsidiary of Creative Artists Agency and Global Brands Group. During this time, the newly named BrainTrust CAA-GBG expanded globally and solidified its presence in the industry as a leader in brand marketing and social media.
In April of 2019, BrainTrust once again became independent forming a strategic partnership with Beautycon and refreshing it’s mission diving deeper into the beauty and wellness space and expanding it’s three year relationship with Sally Beauty that propelled the company into the world of retail, events, and manufacturing. BrainTrust also took over social media for Morgan Freeman driving his base to over 32M and top 15% of most engaged brands of all time.
After working with over 200 brands, founders and talent, BrainTrust launched BrainTrust Founder Studio expanding upon its commitment to support founders and further amplify it’s current service portfolio including social media, digital marketing and brand development for the world’s most beloved beauty, lifestyle and celebrity brands.
BrainTrust continues to be the agency of record for consumer brands and has developed 4 talent led brands that launch fall 2021 including Hair Dope with Super Dope Q, Dreaming of Juniper with Jazz Smollett, Men’s Grooming with Ibn Jasper and Pet Grooming with Ziggy Marley.