Kristi has been navigating the challenges of digital and social media on behalf of brands since the advent of the like button. A now seasoned veteran and digital native, she understands how to leverage her knowledge of the space to build brands and help them connect with their consumers no matter where they live. Kristi has served as the strategic lead on accounts such as, Volvo, Tiffany & Co., MSG Networks, Hasbro, Nobu Restaurant Group, EMD Millipore and a host of other Fashion, Lifestyle, Beauty and Entertainment Brands. In September of 2016, Kristi joined The BrainTrust as Vice President of Brand Strategy and Digital Marketing and will serve as the East Coast Operations lead. She is excited to play an integral role in helping The BrainTrust bring great ideas to life on behalf of clients from coast to coast.
Brandon has a keen focus on people, organizations, and brands; with a desire to understand how they produce and consume, particularly in the digital space. He thrives on understanding and interpreting the nuances of culture, preference, style, and resonance. Brandon is a graduate of Purdue University. He began his career as a roadie for a rock band, then things got real; he completed the Macy’s Executive Development Program and had a progressive journey there with executive roles in operations, learning & development, diversity/inclusion, human resources and marketing. Brandon comes to The BrainTrust from the Metropolitan Museum of Art, where he was a business partner for The Met Store. Brandon concentrates on fashion and beauty, providing unique insight into multi-cultural audiences across the agency.
Nicole loves the passion, energy, and creativity that comes along with working in the advertising industry. She has experience working in social media marketing with a variety of clients such as Gap Inc, TheaterMania, Weight Watchers, Auntie Anne's, Pure Barre, CND Nails, SodaStream, and Juice Pharma. She has also worked in experiential marketing on a number of guerrilla marketing activations with clients like Burger King, Suave, Truvia, Alaska Airlines, and Ford.