OUR FEARLESS FOUNDER
For the past 15 years, Kendra Bracken-Ferguson has expertly navigated the digital space and all that's come to define it, becoming a recognized force as a global digital architect.
Prior to creating The BrainTrust, she saw an opening in the market for digital, social and influencer marketing, took a chance and co-founded Digital Brand Architects. Now in its sixth year, DBA has quickly grown into the go-to firm for influencer management.
Before launching DBA, Kendra created the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra's work during and since her time at Ralph Lauren was informed by her years as Vice President, Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G. It's hardly a surprise that she was awarded the Emerging Voice Award by her alma mater Purdue University, named one of the "Most Influential African American Women" by Essence Magazine and noted by Mobile Marketer as a "Mobile Women to Watch.”
Working ahead of trends and predicting opportunities, Carpe diem is not just a saying to Kendra - it is a way of life.