A GLOBAL TEAM,
A STARTUP CULTURE

We are the future – nimble, fast, daring and mobile – mobile in location and mobile in technology. With a team of digital experts who have been leveraging both the social space and its consumers since its advent, we are fearless in our ability to trail blaze. We transcend the traditional agency model through the merging of our internal knowledge and extended braintrust that spans the entire marketing, communications and creative landscape.


Our backgrounds combine the training and expertise of PR, Marketing and Advertising. From our leadership team to our managers and specialists, we leverage the practical application and day-to-day usage of social media and the digital marketing mix to create omni channel solutions for brands that are rooted in the evolution of consumer behavior, consumption and purchase defined by cultural trends and global nuisances. This cross pollination of execution provides a streamlined approach for our clients allowing us to push beyond the boundaries of siloed resources and one dimensional strategies. It is this foresight and forward thinking perspective that allows our agency and clients to Think Ahead and leave a mark on the world.

 

MEET OUR BRAINTRUST

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OUR FEARLESS FOUNDER

For two decades, Kendra Bracken-Ferguson has helped frame and navigate the digital space as a creative force for brands and influencers, becoming a recognized and celebrated innovative leader, visionary and transformative brand builder.

Kendra has created, built and monetized over 200 influencer driven brands from idea inception to acquisition through data led strategies that have successfully generated over $100M in revenue through e-commerce and retail. As a brand builder and data anthropologist, Kendra has made it a business practice to build data-first businesses around niche influencers and talent primarily focused in CPG, beauty and wellness. Kendra was credited with launching the first mobile music studio licensing and rev share deal between unsigned bands, Cingular Wireless and Myspace in 2003 and has continued to build revenue generating brand partnerships and opportunities ever since.  

As the Co-Founder of Digital Brand Architects (DBA), Kendra built the first revenue generating network of talent as the first blogger management agency evolving into a global company that upon exit to UTA earlier this year, had a collective reach of 200 million. Post DBA, Kendra Founded BrainTrust, a social media and digital data marketing agency that drove the digital brand strategy and online media presence for talent and global brands such as Halle Berry, Kelly Ripa Home, Dear Drew by Drew Barrymore, Revelations Entertainment, Sally Beauty, Under Armour and many more before being acquired by CAA-GBG (Creative Artists Agency and Global Brands Group Holding Limited), the largest brand management agency in the world, becoming their first Chief Digital Officer to drive monetizable commercialization strategies for brands and talent.  

Since buying BrainTrust back from CAA-GBG in March 2019, Kendra recently created a strategic partnership for BrainTrust with Beautycon, the fastest-growing, immersive beauty experiential company in the world. As part of this deal, Kendra will continue to serve as Founder and Chairman of BrainTrust and Chief Business Officer for Beautycon responsible for driving the company’s business and brand partnerships, data innovation hub, brand marketing and social media, proprietary influencer network as well as long term growth initiatives and revenue. 

Before launching DBA, Kendra created the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra's work during and since her time at Ralph Lauren was informed by her years as Vice President of Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G.  Kendra has been awarded the Emerging Voice Award by her alma mater Purdue University, named one of the "Most Influential African American Women" by Essence Magazine, Cayton Children’s Museum board member, Forbes Agency Council member, serves on the Advisory Board of Influencer Marketing Association and noted by Mobile Marketer as a "Mobile Women to Watch” amongst other industry accolades.

 
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Brandon Carter

Managing Partner

Brandon has a keen focus on people, organizations and brands; with a desire to understand how they produce and consume, particularly in the digital space. He thrives on understanding and interpreting the nuances of culture, preference, style and resonance. Brandon is a graduate of Purdue University. He began his career as a roadie for a rock band, then things got real; he completed the Macy’s Executive Development Program and had a progressive journey there with executive roles in operations, learning & development, diversity/inclusion, human resources and marketing. Brandon comes to The BrainTrust from the Metropolitan Museum of Art, where he was a business partner for The Met Store. Brandon concentrates on fashion and beauty, providing unique insight into multicultural audiences across the agency.

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Jade Brito

Director

Jade is a graduate of William Paterson University of New Jersey where she first got a taste of Digital Marketing running social media for the school’s Her Campus chapter. Following graduation, she immersed herself in the social media world running content for Macadamia Professional, Equitance Skincare and Sure Deodorant at CMM PR. Following her time there, she was recruited by Factory PR to join their Digital Division overseeing content production, influencer marketing and community management for clients ASOS, Macy’s, Brandless and Eugenia Kim.

Jade is currently Director at BrainTrust.

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Dominique Dickerson

Influencer Coordinator

Dominique is a Howard University graduate with her degree in Media, Journalism and Film. While attending Howard, her love for Social Media manifested while interning at her local campus TV station, curating social content for their daily programs. Upon graduation, Dominique started her journey in entrepreneurialism by becoming a Freelance Social Media Strategist. There, she created and managed all published content for businesses and Creative Executives. Currently, she serves as a Influencer/Social Media Coordinator for BrainTrust.

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Mitzi A. Gonzalez

Coordinator

Seeing the impact media made in her community growing up, Mitzi developed a passion for amplifying messages and ideas with a purpose. She graduated from California State University, Fullerton with a degree in Communications, Public Relations and quickly entered the entertainment industry. She interned at the National Association of Latino Independent Producers (NALIP), CBS Television Network and went on to work her way up from the mailroom at Creative Artists Agency (CAA), eventually doubling as Executive Assistant and Coordinator for former CAA-GBG Chief Executive Officer, BrainTrust Founder, and Beautycon Chief Business Officer, Kendra Bracken-Ferguson.