A GLOBAL TEAM,
A STARTUP CULTURE

We are the future – nimble, fast, daring and mobile – mobile in location and mobile in technology. With a team of social experts who have been leveraging both the digital space and its consumers since its advent, we are fearless in our ability to trail blaze. We transcend the traditional agency model through the merging of our internal knowledge and extended braintrust that spans the entire marketing, communications and creative landscape.


Our backgrounds combine the training and expertise of PR, Marketing and Advertising. From our leadership team to our managers and specialists, we leverage the practical application and day-to-day usage of social media and the digital marketing mix to create omni channel solutions for brands that are rooted in the evolution of consumer behavior, consumption and purchase defined by cultural trends and global nuisances. This cross pollination of execution provides a streamlined approach for our clients allowing us to push beyond the boundaries of siloed resources and one dimensional strategies. It is this foresight and forward thinking perspective that allows our agency and clients to Think Ahead and leave a mark on the world.

 

MEET OUR BRAINTRUST

gold-texture.jpg
 
kendra.jpg

OUR FEARLESS FOUNDER

For the past 15 years, Kendra Bracken-Ferguson has expertly navigated the digital space and all that's come to define it, becoming a recognized force as a global digital architect. 

Prior to creating The BrainTrust, she saw an opening in the market for digital, social and influencer marketing, took a chance and co-founded Digital Brand Architects. Now in its sixth year, DBA has quickly grown into the go-to firm for influencer management. 

Before launching DBA, Kendra created the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra's work during and since her time at Ralph Lauren was informed by her years as Vice President, Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G. It's hardly a surprise that she was awarded the Emerging Voice Award by her alma mater Purdue University, named one of the "Most Influential African American Women" by Essence Magazine and noted by Mobile Marketer as a "Mobile Women to Watch.”

Working ahead of trends and predicting opportunities, Carpe diem is not just a saying to Kendra - it is a way of life.